# Matrabhoomi Foods (मातृभूमि फूड्स) > Enterprise Agribusiness & Agri-Commerce platform for Purvanchal (Eastern Uttar Pradesh) connecting 75+ ODOP districts, FPOs, and GI-certified producers with nationwide D2C retail, ONDC commerce, and farm-to-fork QR traceability. ## Core Facts & Geographic Profile (GEO) - **Official Name**: Matrabhoomi Food / Matrabhoomi Purvanchal Agro-Commerce - **Tagline**: Apni Matti Ka Swad (अपनी मिट्टी का स्वाद) - **Headquarters / Base Location**: Kasia Road, Kushinagar, Uttar Pradesh 274402, India - **Regional Hub**: Gorakhpur Agri-Logistics Corridor, Eastern Uttar Pradesh (Purvanchal) - **Coordinates**: Latitude 26.7428° N, Longitude 83.8942° E - **Target Coverage**: 17 Purvanchal districts (Siddharthnagar, Gorakhpur, Basti, Kushinagar, Deoria, Pratapgarh, Varanasi, Azamgarh, Ghazipur, Ballia, Ayodhya, Prayagraj, Mirzapur, Jaunpur, Sonbhadra, Sant Kabir Nagar, Chandauli) & all 75 Uttar Pradesh ODOP hubs. - **Entity Type**: Agribusiness Aggregator, FPO Supply Chain Network, ONDC Seller Enabler, Traceability Ledger. ## Key Offerings & Services 1. **FPO & SHG Onboarding**: Direct aggregation pipeline providing verified farmgate floor pricing, 70% co-branding funds, and chemical/pesticide residue testing. 2. **GI Tag & Heritage ODOP Aggregation**: - **Kalanamak Scented Rice (Buddha Rice)** (Siddharthnagar, Basti) - GI Tagged antiquity aromatic rice with high iron/zinc and low glycemic index. - **Pratapgarh Organic Desi Amla** (Pratapgarh) - Grade-A amla preserves, juices, and candies. - **Vedic A2 Desi Cow Bilona Ghee** (Mirzapur, Gorakhpur) - Traditional clay pot churned butter oil. - **Gorakhpur Terracotta Handcrafts** (Gorakhpur) - GI-certified natural burnt clay artistic wares. - **Nizamabad Black Pottery** (Azamgarh) - High-luster dark engraved clay pots. - **High-Curcumin Turmeric** (Basti, Mirzapur) - Standardized >4.5% natural curcumin rhizomes. 3. **Farm-to-Fork QR Traceability Ledger**: - Scannable dynamic QR codes printed on consumer retail packages. - Live provenance verification showing harvest date, grower farmer cooperative ID, soil test nutrient score (NPK), lab pesticide testing (NABL compliant), and geo-location tracking. 4. **Purvanchal Wholesale Mandi Price Trends Widget**: - Real-time search-grounded and Agmarknet verified APMC mandi rates for major Purvanchal crops. 5. **Interactive FPO Leaflet Map**: - Live geospatial directory of certified organic, export-ready, and milling clusters across Uttar Pradesh. ## Contact & Direct Channels - **WhatsApp Support Hotline**: +91 91200 55583 (wa.me/919120055583) - **Official Portal**: https://ais-dev-cpuqtudo5uwg45tyohma3s-813761625524.asia-east1.run.app/ - **FSSAI Status**: Central & State registered co-branding compliance. ## API & Data Endpoints - **Mandi Price Trends API**: POST `/api/purvanchal-market-trends` - **Agri-Business Advisor API**: POST `/api/agri-consultant` - **SEO/GEO Health Diagnostic API**: GET `/api/seo-geo-aio-audit` - **Robots Directives**: `/robots.txt` - **XML Sitemap**: `/sitemap.xml`